Wavemakers

Bold thinkers and restless teams changing how we work, create, and what comes next.

Groove Theory
Inside Out World
Wavemakers
Behind the Scenes
Future of Learning
The How To
All Posts
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)
Learn More
Wavemakers

Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)

When you're looking to land a game-changing client, which move would your team make?

The Matthew McConaughey Masterclass Nobody's Talking About
Learn More
Wavemakers

The Matthew McConaughey Masterclass Nobody's Talking About

How revealing the messy middle of creative work teaches us more than any polished case study

The McCartney Method: When Details Meet Experience
Learn More
Wavemakers

The McCartney Method: When Details Meet Experience

Paul McCartney checks the paper stock on his own vinyl releases. What his obsessive operation teaches about details and experience.

What DJs Can Teach Us About Presenting Ideas and Standing Out
Learn More
Wavemakers

What DJs Can Teach Us About Presenting Ideas and Standing Out

Carl Cox's DJ philosophy - think two tracks ahead, create unique blends - shows how standing out requires unexpected combinations.

The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable Experiences
Learn More
Wavemakers

The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable Experiences

A Paris cafe uses Marcel Proust's questionnaire to create memorable experiences - proof that customer delight doesn't require screens.

Inside Out: What the Premier League's RefCam Teaches Us About Empathy and Expertise
Learn More
Wavemakers

Inside Out: What the Premier League's RefCam Teaches Us About Empathy and Expertise

Premier League's RefCam puts viewers in the ref's shoes - transforming skeptical fans into educated insiders through immersive perspective.

How H&M bring the Inside Out with Creator Studio
Learn More
Wavemakers

How H&M bring the Inside Out with Creator Studio

H&M's Creator Studio lets creatives design AI-generated merch while H&M gains data, optimizes infrastructure, and opens new revenue streams.

Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey
Learn More
Wavemakers

Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey

Columbia MBA students tackled live DIG growth scenarios - AI-generated briefs, board meeting simulations, and Adam Eskin's real-time feedback.

Why your favorite TV's show #SceneRemix can unlock magic for brands and educators
Learn More
Wavemakers

Why your favorite TV's show #SceneRemix can unlock magic for brands and educators

YouTube creator remixes The Wire into character-focused episodes - proving curation and editing skills beat traditional CVs for career building.

Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit
Learn More
Wavemakers

Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit

Figma's hardware companion offers hundreds of configurable shortcuts - bringing music production's tactile creativity to every knowledge worker's desk.

Richie Hawtin’s next musical frontier? High school science class
Learn More
Wavemakers

Richie Hawtin’s next musical frontier? High school science class

Richie Hawtin and Erica Synths built educational synthesizer for high schools - DIY voice cards, immediate hands-on learning, physics meets music.

Everything's a remix: transferrable skills from the genius of The Prodigy
Learn More
Wavemakers

Everything's a remix: transferrable skills from the genius of The Prodigy

The Prodigy's Liam Howlett sampled eight songs across genres in 1996 - teaching curation, tool literacy, and synthesis skills.

Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’
Learn More
Wavemakers

Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’

Swedish artist Sebastian Mulleart built Circle of Live - rotating improvised electronic shows - then In Bloom platform teaching improvisation and creativity.

Spain's €20k gift for every young citizen
Learn More
Wavemakers

Spain's €20k gift for every young citizen

Spanish minister proposes €20k universal inheritance at 18 - funded by taxing €3m+ earners - for study, training, business launches.

Why David Marchese's skills remain underrated
Learn More
Wavemakers

Why David Marchese's skills remain underrated

NYT's David Marchese gets celebrities to reveal hidden lives - unusual questions, pushback, overcoming the desperate desire to be liked.

Why world-class athletes have been roughing it
Learn More
Wavemakers

Why world-class athletes have been roughing it

Track World Championships built Q Room for athletes waiting on results - comfy chairs, TVs, stretch bands, cameras capturing tension.

Meet the mysterious designer who secretly remixes street posters
Learn More
Wavemakers

Meet the mysterious designer who secretly remixes street posters

Brooklyn designer Max Kolomatsky secretly redesigns street posters for handymen and yoga - elevating local businesses, teaching design skills publicly.

How Coldplay use Inside Out dynamics to hit all the right notes
Learn More
Wavemakers

How Coldplay use Inside Out dynamics to hit all the right notes

Coldplay built comprehensive sustainability tour report and explorable timeline archive - bringing fans inside through transparency, benchmarks, historical artifacts.

Christopher Nolan's 26 principles for creative work
Learn More
Wavemakers

Christopher Nolan's 26 principles for creative work

Christopher Nolan's 26 principles for creative work - constraints breed resourcefulness, flip ideas, mute the world then build your own.

Flipping the script: a movie studio launch an app for fans
Learn More
Wavemakers

Flipping the script: a movie studio launch an app for fans

A24 Films launched app during Hollywood shutdown - behind-scenes content, new angles, product extensions prove constraints encourage creativity.

How cricket is reshaping culture and the world of work
Learn More
Wavemakers

How cricket is reshaping culture and the world of work

Indian women's cricket league valued second globally with 50m viewers - coaches using sport to empower girls, especially rural areas.

How Jay-Z's new exhibition opens up new ways to engage
Learn More
Wavemakers

How Jay-Z's new exhibition opens up new ways to engage

The Book of HOV skips the fancy gallery for Brooklyn's central library. What Jay-Z's exhibition shows about meeting audiences where they are.

🚌 “We should do a school… or something?”
Learn More
Wavemakers

🚌 “We should do a school… or something?”

Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next

How a TV show is using Edutainment 3.0 to open up exciting new spaces
Learn More
Wavemakers

How a TV show is using Edutainment 3.0 to open up exciting new spaces

'Space Junk' encourages audiences to create new stories using web3 and AI technologies

The surprising human-centric approach used by a Premier League team on the rise
Learn More
Wavemakers

The surprising human-centric approach used by a Premier League team on the rise

From a council athletics track to the Premier League: how Brighton's unusual, human-centred metrics built a team that outperforms its budget.

5 lessons from Hollywood’s 14 year old animator
Learn More
Wavemakers

5 lessons from Hollywood’s 14 year old animator

A 14-year-old animated a key scene in the new Spider-Man film. Five things his story says about real-world projects, minus the prodigy pressure.

How a soccer star is helping young athletes translate their skills into alternative career paths
Learn More
Wavemakers

How a soccer star is helping young athletes translate their skills into alternative career paths

Only a fraction of academy players turn pro. How a Liverpool FC star is helping young athletes carry their skills into different careers.

Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure
Learn More
Wavemakers

Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure

3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics

Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs
Learn More
Wavemakers

Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs

Reading a room, improvising, linking disparate ideas: the DJ's craft maps neatly onto teaching. Lessons from one of the world's best.

How backpack brand Herschel are banking on underserved creators
Learn More
Wavemakers

How backpack brand Herschel are banking on underserved creators

Herschel turned an old Brooklyn bank into a Bank of Creativity. What a backpack brand's creator programme says about investing in craft.

How Airbnb used education to drive their most profitable quarter ever
Learn More
Wavemakers

How Airbnb used education to drive their most profitable quarter ever

How Airbnb shifted from performance marketing to brand education and drove their most profitable quarter ever.

Of Note: Michelin's reimagined company HQ
Learn More
Wavemakers

Of Note: Michelin's reimagined company HQ

How the French transport company focused on their employees - and the public - first

Of Note - Burberry's rebrand goes inside out - and back in time
Learn More
Wavemakers

Of Note - Burberry's rebrand goes inside out - and back in time

What Burberry's rebrand reveals about the power of looking inward - and backward - to move forward.

Why an indie rock band may hold the ticket for the future of education
Learn More
Wavemakers

Why an indie rock band may hold the ticket for the future of education

Big Thief's innovative soundcheck invitation to schools is an early contender for the smartest education idea of 2023.

Whiplash: From side project to 47 awards
Learn More
Wavemakers

Whiplash: From side project to 47 awards

Even the geniuses don't go from zero to 100 - how Damian Chazelle's Whiplash proves the power of starting with a proof of concept.

Learn More
Wavemakers

How Rick Rubin's new book puts you in the picture

Rick Rubin's The Creative Act has almost no Rick Rubin stories in it. Why that omission is the most instructive thing about the book.

View all stories

Ready to begin your transformation?

Only 3 spots left for this quarter - Don't miss out on transforming your team.

Start now
Talk to our team