There have been two notable phases in what’s known as "Edutainment".
The first wave was Hollywood-focused forays by the likes of Disney and Sesame Street. The second shifted further towards education, but often ended up unbalanced and clunky.
Edutainment became a bit of a dirty word.
After a period in the wilderness, we believe an exciting new wave of Edutainment is emerging. Imagine open-world curriculums; brands becoming neo educators; immersive social impact initiatives - and so much more. New innovations in this realm can revolutionize the ways millions - perhaps even billions - of people learn.
We call it Edutainment 3.0.
Fueled by seismic shifts in culture, media and technology, we see enormous potential - and 8 key themes emerging:
We’re excited to announce the first in a series of projects exploring and creating experiences, content and products that blend education and entertainment.
The Edutainment 3.0 report is a deep dive into these 8 trends, plus a history of Edutainment, recommendations and best practices, plus a series of co-creation workshops.
To get first access, add your email address below
This is a trends report, but not like you’ve seen it before. The report is a 3 act story. Each act is made up of a number of scenes, and has different characters appearing.
We’re designing it as what we’re calling a StoryDeck - a presentation deck, but laid out ‘choose your own adventure’ style with different paths and routes to take. We’re also layering in video clips, animations, audio and other media to bring the report to life. We’re even making a (tongue in cheek) trailer for it.
The report will be offered in two formats:
The premium version can be purchased either in cash, or via a limited edition NFT. Becoming an NFT owner gives you access to:
All contributors will be credited in the final product, and will also get access to an NFT providing access to some small group collaboration sessions, plus a revenue share.
Curious to learn more? Get in touch >
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