Flipping the script: a movie studio launch an app for fans

Constraints encourage creativity.

While Hollywood is on shutdown, A24 Films have launched their own app for members of their AAA24 program.

Even without fresh material dropping, there’s still plenty to keep fans engaged: behind the scenes content; new angles on existing stories; product extensions.

You don’t need to be a trailblazing film studio to take this approach.

Almost every business all kinds of assets and materials that could be flipped, remixed and extended to create new value.

The future lies in being willing to bring the inside out - and leaning into the hugely valuable skill set of remixing.

We believe so strongly in this that we’re putting it front and centre in our work at Wavetable. If you want to flip the script on your existing assets, we should chat.

Keep exploring

Inside Out World
Making Moonshots: The power of open source brand toolkits
How brands of all shapes and sizes can use the power of open source
Inside Out World
How Coldplay use Inside Out dynamics to hit all the right notes
The superstar band take a refreshing transparent approach to sustainability, fan engagement, and sharing their process
Inside Out World
Why world-class athletes have been roughing it
How small improvements to an end-to-end experience can change the game
Inside Out World
Flipping the script: a movie studio launch an app for fans
A24's latest innovation is a smart way to do more with less
Inside Out World
🚌 “We should do a school… or something?”
Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
Inside Out World
Making Moonshots: The power of open source brand toolkits
How brands of all shapes and sizes can use the power of open source
Inside Out World
Why human capital is the driver of Fortune 500 success
Intangibles are becoming way more tangible
Inside Out World
Of Note: Michelin's reimagined company HQ
How the French transport company focused on their employees - and the public - first