Groove Theory

Stories from people who found their groove.

DJs, film directors, game designers, restaurant founders. Join 1,800+ indie thinkers and creative professionals.

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Every edition settles on one of five.

Each story is a person who found their groove, and the one element that got them there.

  • Structure

    Shape the idea. Turn unclear thinking into something usable and repeatable, without flattening your voice.

  • Rhythm

    Find the flow. The pacing and timing that holds a room from the first beat to the last.

  • Modality

    Choose the vessel. Pick the format that fits the idea, instead of forcing it into the wrong one.

  • Presence

    Bring yourself into it. Respond to what's happening in the room, instead of performing a script.

  • Signal

    Clarify what matters. Distill the core idea into something memorable enough to travel without you.

A few of the good ones.

  • A Bombay café with checked tablecloths, and a bakery's street front

    Dishoom's Main Character Energy

    Groove Theory #9

    Read it
  • A singer on stage, covered in mud, gripping the mic stand

    When Your Song Becomes Someone Else's

    Groove Theory #10

    Read it
  • Film stills of an actor in a red hoodie, and a storyboard wall of a car chase

    Directing Robert Pattinson by Text Message

    Groove Theory #17

    Read it

Join Groove Theory

Groove Theory is where Howard, Wavetable's founder, thinks out loud. Wavetable is where teams practice the big moments, live, before they count.