What does a person

need to succeed?

We envision a world where people can access the skills, confidence, and developmental opportunities to power them and their work.

Sound obvious? It should be. But we’re living in unprecedented times.

In 2015, I found myself standing before a room full of high school students in East London. They were expecting me to teach them something about the music industry. The usual format for these ‘guest sessions’ were what you’re probably imagining: a talk. A lecture. A few namedrops.

But what if it could be different? I split the class into teams and asked them to create an entire music festival concept to pitch at the end of the session — from lineup to food vendors; ticket pricing to portable toilet placement. This was, you can imagine, infinite times more engaging than the 40-slide powerpoint I’d abandoned that weekend.

Watching them collaborate, innovate, dig deep, think big, and synthesize their knowledge in real time to unlock material skills in ways decks and textbooks never could—I had an epiphany:

What if we made the workplace a place of learning by doing?

It’s exactly what it sounds like: In today’s world, it’s good to mind your business. Employees spend nearly 25% of their time with you. People want to create value for you while finding new ways to foster their own. At Wavetable, these don’t need to be mutually exclusive. We transform routine company experiences—training programs, leadership initiatives, offsites with unrealized potential as invaluable resources—into opportunities for extraordinary growth. So you and your people, and ultimately your business, can keep breaking glass ceilings together.

Meet the Tableists

We’re a band of unironic expert-generalists who synthesize decades of intersectional expertise—from the worlds of live entertainment, education, digital media, coaching, organizational design, and beyond.

Howard Gray
Founder & CEO
Surfacing the story in… well, just about anything.
Storybuilder / Teacher / DJ / Coach
One thing that occupies your brain?
What is my 1 year old actually thinking?

After 10 years building a talent agency, producing parties, and traveling to gigs in Belgrade, Buenos Aires, and Beirut (and other places not starting with B), Howard began to remix information instead of music.

A pivot into teaching, experience design, and speaking led to him creating over 250 learning experiences for international brands, startups, and nonprofits.

Bringing together this work with the best of what he learned in the arenas of music, entertainment, and digital media, Howard founded Wavetable as a way to offer people more engaging and empowering ways to help them get where they want to go.

Today, as Wavetable’s CEO, he leads business development, experience design, editorial, and a variety of less glamorous yet equally valuable areas.

Howard also serves on the advisory board for SXSW, mentors and teaches with the likes of ISDI, Techstars, and The New School, is a regular conference speaker and podcast guest, and is a certified professional coach.

Perhaps most importantly, he's in an ongoing search for the perfect breakfast.

Sarah Reader
Lead Producer
Knows what’s important and what isn’t in getting to the end goal, isn’t afraid to cut out the fluff. Has been known as the Darling Killer.
Producer / Project Manager / Creative / Designer / Teacher
One thing that occupies your brain?
Does quantum physics mean there’s endless worlds with countless versions of you?

As the lead producer at Wavetable, Sarah is the conductor of the orchestra, helping the team dream, develop and deliver.

With over ten years of experience working across creative and production, Sarah was the Head Producer at Canada’s largest progressive advertising agency. She produced multiple award winning campaigns and led and developed a production team that tripled in size.

In London, Sarah gained invaluable commercial experience, where she produced content for global clients including BBC Storyworks, Air Asia, and General Mills. She has shot campaigns in South East Asia, Europe, and North America.

Originally trained in fashion design, also a qualified swimming teacher, Sarah brings a broad range of experience and interests colliding creative, production and teaching.

Fernando Franco
LX Designer & Strategist
Being able to draw inspiration and ideas from many different worlds and perspectives. Can dream and deliver…
LX Designer / Strategist / Facilitator / Entrepreneur / Musician
One thing that occupies your brain?
The expressive and unpredictable nature of analogue synthesizers

LX designer, strategist and a creative producer who specializes in innovation and the creative industries.

Fer studied Economics at Francisco Marroquín University, and an M.Sc. Innovation Management and Entrepreneurship at the University of Manchester.

For the past ten years, Fer has been actively involved in a wide range of projects spanning several industries including education, hospitality, music and film.

He has co-founded several companies in Guatemala and Central America and has experience working with partners from across the US and Europe.

Before joining Wavetable, he was in charge of the academic department of the only film and visual media bachelor’s program in Guatemala, where he co-developed a four-year program and built collaborative relationships with some of the largest production companies of LATAM such as Fábula.

As an LX lead at Wavetable, he is part of the team that dreams and designs learning experiences that aim to inspire and empower.

He is also a semi-professional musician, touring as part of the ensemble of cellist Mabe Fratti and occasionally composes film scores.

We’re in a world of our own

We’re hybrids by nature

Individually and as one, we’re hard to pin down—it’s our superpower. We’re shapeshifters who can flex across disciplines, structures, perspectives, and methods to propagate new solutions.

Inside-out, from top to bottom

We’re living proof that taking care of your people is good for business. After all, we’re talking to you aren’t we?

We default to open

As in, every problem is a gateway to opportunity when you look at it from the right angle. Our unique, cross-functional approach to developmental experience design allows us to stay open to possibility, learning, and innovation.

Systems, not symptoms

We’re not bandaids or makeshift models. To unlock true growth (and prevent backsliding), we make sure our systems can treat immediate wounds, remedy old ones, and dig deep to root out the root cause.

Our bonuses

We’re an independent studio (that mean to stay that way).
We’re fluent in English and Spanish.

On our radar

Resources, tips, and inspirations from the Wavetable team

How a soccer star is helping young athletes translate their skills into alternative career paths
A new education initiative is helping bridge an ever-widening gap
Future of Learning
Notes on... creating engaging learning experiences
7 elements that keep people coming back... and a view to what's next
The How To
Air Time: How to elevate your next presentation deck
A simple trick to make your next presentation flow
What's Your Presenter Type?
Our free self-assessment tool will help you level up your presentation skills
The How To
Create some Client Magic: join the free Micro Course
A 5 day email course to transform your client interactions
The How To
3 ways to make your Training and Development more engaging
How to avoid your training falling falt
Behind the Scenes
Inside Wavetable's brand refresh
Our new visuals, and a new way that we see the world
The How To
Workshops & Meetings: How to avoid the pre-read trap
Why advance information can ruin the whole experience
The How To
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure
3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
How backpack brand Herschel are banking on underserved creators
A mentoring program takes over an NYC financial institution
Future of Learning
Learning is invisible ink
People don't really want to learn. So what can we do instead?
Future of Learning
Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs
Why the space between Warm Up and Prime Time can be magical
Inside Out World
Why human capital is the driver of Fortune 500 success
Intangibles are becoming way more tangible
The How To
Notes On… Obstacle Courses for Learning Experiences
Why your program, workshop, or course should take a tip from the military - and kids’ playtime
Inside Out World
Of Note: Michelin's reimagined company HQ
How the French transport company focused on their employees - and the public - first
Behind the Scenes
Notes on... DIG's Winter marketing campaign
How we went about showrunning a video production campaign for cooking company DIG
Behind the Scenes
How to get unblocked: Ask yourself some Extreme Questions
10 questions to unlock new paths - and how we tackled them
Welcome to Edutainment 3.0 - a Wavetable trends report & workshop series
Brands as Neo Educators; Teachers as the new DJs; Play to Learn to Earn. These are just three of the trends in our upcoming trends report. Get first access, plus the opportunity to join our team for a series of exclusive live workshops.
The How To
How to create a slide deck that engages your audience
Level up your next slide deck so it’s engaging, story-driven, and able to clearly communicate even the most complex topics
Behind the Scenes
How to design and develop a conference presentation - and why it pays to think like a DJ
A complete step-by-step breakdown of how I built (and booked) a session at a globally-renowned conference
Future of Learning
Fitness and Education: from IRL to URL
8 lessons for the future of learning from the connected fitness boom
Behind the Scenes
What's in a name?
Why we're called 'Wavetable...'
Future of Learning
The new Edutainment
Education as business development (and beyond), teachers becoming more than just the new DJs, and the foundations of a big shift that’s here to stay.
The How To
The Joy of 6
Future of Learning
The Educator in Residence
Why a different type of EIR could be your firm’s new secret weapon
Future of Learning
The rise of the residency

Let’s get down to business.

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