What does a person

need to succeed?

We envision a world where people can access the skills, confidence, and opportunities they need to realize their potential.

In 2015, I found myself standing before a room full of high school students in East London. They were expecting me to teach them something about the music industry. The usual format for these ‘guest sessions’ were what you’re probably imagining: a talk. A lecture. A few name-drops.

But what if it could be different?

I split the class into teams and asked them to create an entire music festival concept to pitch at the end of the session — from lineup to food vendors; ticket pricing to portable toilet placement.

Honestly, it was chaos (back then, I didn’t know how to design this kind of thing). But it worked. It was infinite times more engaging than the 40-slide powerpoint I’d abandoned that weekend.

Watching them collaborate, innovate, dig deep, think big, and synthesize their knowledge in real time to unlock material skills in ways decks and textbooks never could—I had an epiphany:

Why couldn’t education, learning - even marketing - feel like this?

And why not use what already exists inside to create real, sustainable growth on the outside?

At Wavetable, we help brands and individuals bring what’s inside… out.

We transform routine company experiences - training programs, leadership initiatives, off-sites  - into opportunities for extraordinary growth. We make marketing and community initiatives feel valuable, engaging and connected.

And we help you tap into your inner resources and develop real, durable skills - so you can communicate and connect with any audience. Inside or out.

If our mission resonates with where you want to go, then please get in touch - we'd love to hear from you.


Meet the Tableists

We’re a band of unironic expert-generalists who synthesize decades of intersectional expertise—from the worlds of live entertainment, education, digital media, coaching, organizational design, and beyond.

Howard Gray
Founder & CEO
Surfacing the story in… well, just about anything.
Storybuilder / Teacher / DJ / Coach
One thing that occupies your brain?
What is my 2 year old actually thinking?

After 10 years building a talent agency, producing parties, and traveling to gigs in Belgrade, Buenos Aires, and Beirut (and other places not starting with B), Howard began to remix information instead of music.

A pivot into teaching, experience design, and speaking led to him creating over 250 learning experiences for international brands, startups, and nonprofits.

Bringing together this work with the best of what he learned in the arenas of music, entertainment, and digital media, Howard founded Wavetable as a way to offer people more engaging and empowering ways to help them get where they want to go.

Today, as Wavetable’s CEO, he leads business development, experience design, editorial, and a variety of less glamorous yet equally valuable areas.

Howard also serves on the advisory board for SXSW, mentors and teaches with the likes of ISDI, Techstars, and The New School, is a regular conference speaker and podcast guest, and is a certified professional coach.

Perhaps most importantly, he's in an ongoing search for the perfect breakfast.

Fernando Franco
LX Designer & Strategist
Being able to draw inspiration and ideas from many different worlds and perspectives. Can dream and deliver…
LX Designer / Strategist / Facilitator / Entrepreneur / Musician
One thing that occupies your brain?
The expressive and unpredictable nature of analogue synthesizers

LX designer, strategist and a creative producer who specializes in innovation and the creative industries.

Fer studied Economics at Francisco Marroquín University, and an M.Sc. Innovation Management and Entrepreneurship at the University of Manchester.

For the past ten years, Fer has been actively involved in a wide range of projects spanning several industries including education, hospitality, music and film.

He has co-founded several companies in Guatemala and Central America and has experience working with partners from across the US and Europe.

Before joining Wavetable, he was in charge of the academic department of the only film and visual media bachelor’s program in Guatemala, where he co-developed a four-year program and built collaborative relationships with some of the largest production companies of LATAM such as Fábula.

As an LX lead at Wavetable, he is part of the team that dreams and designs learning experiences that aim to inspire and empower.

He is also a semi-professional musician, touring as part of the ensemble of cellist Mabe Fratti and occasionally composes film scores.

Sarah Reader
Lead Producer
Knows what’s important and what isn’t in getting to the end goal, isn’t afraid to cut out the fluff. Has been known as the Darling Killer.
Producer / Project Manager / Creative / Designer / Teacher
One thing that occupies your brain?
Does quantum physics mean there’s endless worlds with countless versions of you?

As the lead producer at Wavetable, Sarah is the conductor of the orchestra, helping the team dream, develop and deliver.

With over ten years of experience working across creative and production, Sarah was the Head Producer at Canada’s largest progressive advertising agency. She produced multiple award winning campaigns and led and developed a production team that tripled in size.

In London, Sarah gained invaluable commercial experience, where she produced content for global clients including BBC Storyworks, Air Asia, and General Mills. She has shot campaigns in South East Asia, Europe, and North America.

Originally trained in fashion design, also a qualified swimming teacher, Sarah brings a broad range of experience and interests colliding creative, production and teaching.

We’re in a world of our own

We’re hybrids by nature

Individually and as one, we’re hard to pin down—it’s our superpower. We’re shapeshifters who can flex across disciplines, structures, perspectives, and methods to propagate new solutions.

Inside-out, from top to bottom

We’re living proof that taking care of your people is good for business. After all, we’re talking to you aren’t we?

We default to open

As in, every problem is a gateway to opportunity when you look at it from the right angle. Our unique, cross-functional approach to developmental experience design allows us to stay open to possibility, learning, and innovation.

Systems, not symptoms

We’re not bandaids or makeshift models. To unlock true growth (and prevent backsliding), we make sure our systems can treat immediate wounds, remedy old ones, and dig deep to root out the root cause.

Our bonuses

We’re an independent studio (that mean to stay that way).
We’re fluent in English and Spanish.

On our radar

Resources, tips, and inspirations from the Wavetable team

Inside Out World
Why every company should bring history in-house
The vault curator is a vastly valuable role - for brands both large and small
Inside Out World
Why every company should bring history in-house
The vault curator is a vastly valuable role - for brands both large and small
Behind the Scenes
How we validate new product and venture concepts
A brief primer on our process - and some counter-intuitive insights
Behind the Scenes
Going deep: Our approach to taking on Deep Work
A simple guide to doing more with less
Future of Learning
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey
We brought roleplaying challenges to Columbia Business School's MBA program...
Inside Out World
How H&M bring the Inside Out with Creator Studio
And why it's a smart move - on multiple vectors
Behind the Scenes
How can A.I. be used to augment the end-to-end experience of live events?
5 insights from a panel session at IBTM World in Barcelona
Inside Out World
Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit
Figma's Designer Tool is Just the Beginning, Imagine Studio Workstations for Every Profession
The How To
From 100 Days to Lifelong Skills: How to Spark Engagement in Online Learning
10 Lessons from Replit’s “100 Days of Code" and Beyond
Groove Theory
The Blank Slide Shuffle
How to use pitch black to great effect
Inside Out World
Global employee engagement levels are shockingly low
Plus simple three ideas to improve them
Richie Hawtin’s next musical frontier? High school science class
How a DIY noise machine became a portal for learning & creativity - courtesy of a legendary electronic music artist
Groove Theory
Understanding the Presentation Spectrum
Why most presentations shouldn't feel like TED talks
Inside Out World
Everything's a remix: transferrable skills from the genius of The Prodigy
Why Liam Howlett's sampling and arrangement skills are more relevant than ever
Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’
How the Swedish artist takes a novel approach to teaching creativity and the art of improvisation
Inside Out World
How Coldplay use Inside Out dynamics to hit all the right notes
The superstar band take a refreshing transparent approach to sustainability, fan engagement, and sharing their process
Inside Out World
Meet the mysterious designer who secretly remixes street posters
Because there's always scope to engage people more with your work
Inside Out World
Why world-class athletes have been roughing it
How small improvements to an end-to-end experience can change the game
The How To
11 tips to improve your writing skills
Writing wisdom from a master of the craft
Inside Out World
Flipping the script: a movie studio launch an app for fans
A24's latest innovation is a smart way to do more with less
Groove Theory
Why David Marchese's skills remain underrated
How The New York Times journalist is able to go further than most
Groove Theory
Christopher Nolan's 26 principles for creative work
And why it's worth being a jack of all trades
Inside Out World
How cricket is reshaping culture and the world of work
The Indian women's cricket league is a big deal in more ways than one
How Jay-Z's new exhibition opens up new ways to engage
8 reasons why 'The Book of HOV' stands out from the crowd
Inside Out World
Spain's €20k gift for every young citizen
What if everybody in your country received a tax-free inheritance when they turned 18?
Inside Out World
🚌 “We should do a school… or something?”
Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
How a TV show is using Edutainment 3.0 to open up exciting new spaces
'Space Junk' encourages audiences to create new stories using web3 and AI technologies
Inside Out World
Making Moonshots: The power of open source brand toolkits
How brands of all shapes and sizes can use the power of open source
The How To
Why the best experiences have invisible structure
A lesson from one of the great movie directors
The How To
How to set up speaker notes in a live presentation (simple 3-step process)
Notes can end up distracting and confusing. So how do we best use them?
Inside Out World
The surprising human-centric approach used by a Premier League team on the rise
How Brighton & Hove Albion use data in all kinds of interesting ways
5 lessons from Hollywood’s 14 year old animator
The power of constraints, explorations, and feedback
Introducing the Presentation Elevation Tool
A free tool packed with unconventional prompts to help you get unstuck
How a soccer star is helping young athletes translate their skills into alternative career paths
A new education initiative is helping bridge an ever-widening gap
Future of Learning
Notes on... creating engaging learning experiences
7 elements that keep people coming back... and a view to what's next
The How To
Air Time: How to elevate your next presentation deck
A simple trick to make your next presentation flow
What's Your Presenter Type?
Our free self-assessment tool will help you level up your presentation skills
The How To
Create some Client Magic: join the free Micro Course
A 5 day email course to transform your client interactions
The How To
3 ways to make your Training and Development more engaging
How to avoid your training falling falt
Behind the Scenes
Inside Wavetable's brand refresh
Our new visuals, and a new way that we see the world
The How To
Workshops & Meetings: How to avoid the pre-read trap
Why advance information can ruin the whole experience
The How To
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure
3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
How backpack brand Herschel are banking on underserved creators
A mentoring program takes over an NYC financial institution
Future of Learning
Learning is invisible ink
People don't really want to learn. So what can we do instead?
Future of Learning
Spinning Knowledge: What educators and creators can learn from one of the world’s best DJs
Why the space between Warm Up and Prime Time can be magical
Inside Out World
Why human capital is the driver of Fortune 500 success
Intangibles are becoming way more tangible
The How To
Notes On… Obstacle Courses for Learning Experiences
Why your program, workshop, or course should take a tip from the military - and kids’ playtime
Inside Out World
Of Note: Michelin's reimagined company HQ
How the French transport company focused on their employees - and the public - first
Behind the Scenes
Notes on... DIG's Winter marketing campaign
How we went about showrunning a video production campaign for cooking company DIG
Groove Theory
What people really want from new technology
They don't want features, or even benefits. It's about something more human
Behind the Scenes
How to get unblocked: Ask yourself some Extreme Questions
10 questions to unlock new paths - and how we tackled them
Groove Theory
Storytelling & Narrative: What's the difference?
It's subtle, but incredibly important
Future of Learning
Welcome to Edutainment 3.0
An explorable trends report by Wavetable
The How To
How to create a slide deck that engages your audience
Level up your next slide deck so it’s engaging, story-driven, and able to clearly communicate even the most complex topics
Behind the Scenes
How to design and develop a conference presentation - and why it pays to think like a DJ
A complete step-by-step breakdown of how I built (and booked) a session at a globally-renowned conference
Future of Learning
Fitness and Education: from IRL to URL
8 lessons for the future of learning from the connected fitness boom
Behind the Scenes
What's in a name?
Why we're called 'Wavetable...'
Future of Learning
The new Edutainment
Education as business development (and beyond), teachers becoming more than just the new DJs, and the foundations of a big shift that’s here to stay.

Let’s get down to business.

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