Whether it’s making company workflows open source, employees voting with their feet, or customers co-developing new projects, inside-out dynamics are everywhere. Here are three examples we've spotted this week...
⚽️ Welcome to Wrexham
What's the deal?: A behind the scenes look at Ryan Reynolds' and Rob McElhenny’s ownership of Welsh football team Wrexham AFC.
Why it’s of note: The entire premise of the show is on bringing the inside out, but what’s really of note is the spotlight focuses on the town and its people rather than the star owners. They know it’s not about them. They’re also smart enough to know that it also *is* about them, and the smartest move is to make it feel like it’s not…
🇸🇪 Ett Hem hotel in Stockholm
What's the deal?: During a recent reinvention, this boutique hotel has decided there’s no longer a ‘back of house’. Every part of the process is made open and visible. For example, guests are served from a central residential kitchen, and all the staff rotate across every role in the hotel.
Why it’s of note: Hospitality is a complex, fascinating, and often misunderstood industry. Taking an ‘open house’ approach builds a sense of community and trust, empowers employees to develop a wide range of skills, and removes silos and barriers.
🎓 University curriculum gets real with J+
What's the deal?: The journalism school at City University of New York (CUNY) has created 'J+ Publications' - a series of open-source guides that offer practical support to emerging journalists and creators.
Why it’s of note: In an industry that’s changing shape almost constantly, there’s no point pretending the old ways still hold up. Instead of holding onto (and selling) knowledge solely from the inside, CUNY have matched their internal experts with external creators to offer practical material that’s grounded in the now. The brand halo effect for the university probably isn't bad for business, either...
P.S. While I'd like to see Wrexham get promoted, I can't help but root for one of their rivals - my local hometown team, Woking.