Ever feel like you’re stuck in a rut? That brainstorming (especially online) feels like hard work? Or that fresh ideas actually… aren’t? Yep, me too. Miserable, isn't it?
Instead, here’s a more extreme approach we've found to be very effective.
Ask yourself and your team some Extreme Questions.
We stumbled across this wonderful blog post by Jason Cohen that outlines 13 (lucky for some) prompts:
As for what to do with these prompts, here’s how we tackled them:
- Each Wavetable team member individually wrote their responses (limited to a few mins for each)
- I tagged them on anything that was particularly interesting, unclear, or curious
- After a round or two of clarifying/amplifying, we collated everyone’s responses and created a composite ‘highlights’ version
- We ran a shaping session on how each of these possibilities could manifest, with a couple of versions for each
- The most promising ideas went forward into development
A lot of surprises emerged.
One was that I quickly found I had a couple of 'favourite' Extreme Questions (Company Killer, and No Talking to Customers).
How about you?
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