.svg)
Create and communicate with clarity, confidence... and groove.
Wavetable's Groove Theory is the unique system that gives you the skills, tools and confidence to make your work - and your value - stand out.
Your value is hiding.
Today it’s essential to demonstrate value at every point. But too often, that value doesn’t shine through.
Inside
- Presentations lack pizazz
- Internal communications fall flat
- Workshops don’t dive deep
Outside
- Client engagements lack clarity
- Conference talks lose their way
- Content isn't cutting it
You've got a hidden groove.
Groove Theory is a unique system and approach that will transform how you design and communicate your work - and your value.
It combines external inspiration from across the spectrum of popular culture, along with your unique inner resources and personality.
Groove Theory is accessible, applicable and built to last.
Because you have groove.
Even if you don’t know it yet.
3 ways to groove.
"Absolutely what I was looking for to level up my consulting skills.
Howard's expert guidance was not only incredibly valuable but also motivating.
This crafted course equipped me with essential tools to create engaging client experiences and boosted my confidence during this critical phase in my career."
Howard's expert guidance was not only incredibly valuable but also motivating.
This crafted course equipped me with essential tools to create engaging client experiences and boosted my confidence during this critical phase in my career."
Sally Zhang - Strategist, Part & Sum
“We needed inspiration on how to think differently, motivate ourselves and approach challenges in new ways.
Wavetable's Learning Lab was interactive, informative, and fun (yes, really) - and changed our team processes for the better.”
Wavetable's Learning Lab was interactive, informative, and fun (yes, really) - and changed our team processes for the better.”
Holly Fraser, Editor in Chief - WePresent / WeTransfer
“I've run hundreds of workshops and had the luck to collaborate with many world-class facilitators. I learned so much during this course.
While taking the course I unexpectedly needed to design and deliver two new workshops. It was clear to me what I was learning had a direct, positive impact on the quality of workshops I ran.”
While taking the course I unexpectedly needed to design and deliver two new workshops. It was clear to me what I was learning had a direct, positive impact on the quality of workshops I ran.”
Zach Nies - Managing Director, Techstars Sustainability
Get in the groove.
Best for INDIVIDUALS
1. On-Demand Courses & Tools
Custom-built digital courses and toolkits with everything you need to level up your skills in storytelling, experience design, format innovation and communication.
Bitesize Video Content | Templates | Worksheets | Exploratory Quizzes | Creative Prompts
Best for teams
2. Live Workshops & Micro Accelerators
Choose from singular, high-impact workshops, or deeper dive programs with dedicated coaching support. Online, in-person or blended.
Modules include: Understanding Humans | Experience & Content Design | Narrative & Storybuilding | Delivery & Performance
Expeditions
For leaders ready to make their mark. We dispatch a pod of expert Tableists to custom-design the programs and platforms for you to propel your people to greatness.
Leadership Development Programs / Accelerators / Fellowships / Content Hubs / Cohort-Based Courses
Best for LEADERS
3. Consulting & Co-Development
Utilize us as your dedicated co-development coach, or plug us in to ensure your critical projects succeed - from conference talks to company events.
Inside the Groove
Explore some of the ingredients and inspirations behind Groove Theory.
Why training doesn't change behavior - and 30 interactive formats we built to fix it.
Inside Out World
How H&M bring the Inside Out with Creator StudioH&M's Creator Studio lets creatives design AI-generated merch while H&M gains data, optimizes infrastructure, and opens new revenue streams.
Groove Theory
The Blank Slide ShuffleScott Harrison went pitch black mid-keynote - using a blank slide to mark rock bottom, ramp tension, refocus attention.
..jpeg)
Inside Out World
Global employee engagement levels are shockingly lowOnly 5% of Japanese employees engaged at work, 10% in UK, 32% in US - global average 23% means opportunity.
..jpeg)
Inside Out World
Everything's a remix: transferrable skills from the genius of The ProdigyThe Prodigy's Liam Howlett sampled eight songs across genres in 1996 - teaching curation, tool literacy, and synthesis skills.
.jpg)
Inside Out World
🚌 “We should do a school… or something?”Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
The How To
Presentation Skills: 3 Levels of Speaking (and two ways to level up)Master the fundamentals of public speaking with three progressive levels and practical techniques to level up your presentation game.
Behind the Scenes
Inside Wavetable's brand refreshOur new visuals, and a new way that we see the world
Future of Learning
Spinning Knowledge: What educators and creators can learn from one of the world’s best DJsWhy the space between Warm Up and Prime Time can be magical
Wavemakers
How backpack brand Herschel are banking on underserved creatorsA mentoring program takes over an NYC financial institution
Future of Learning
Why tension in learning can be magicLike great movies that keep us on the edge of our seats, strategic tension in learning creates engagement and memorable experiences.
.jpeg)
Inside Out World
How Airbnb used education to drive their most profitable quarter everHow Airbnb shifted from performance marketing to brand education and drove their most profitable quarter ever.
Inside Out World
Of Note - #7 - YouTube college credits, Buzzfeed training, and a unique playgroundThree examples of Inside Out dynamics in action - from city design, creator economy, and corporate training.
Future of Learning
How to bring the power of Telenovelas into learningDiscover how a 1970s TV producer named Miguel created a powerful method for making complex messages resonate through storytelling.
The How To
Notes on how brands can help solve Wicked ProblemsBrand activism is on customers' minds, but unpacking wicked problems requires more than good intentions - here's how brands can make a real difference.
Inside Out World
Of Note - Burberry's rebrand goes inside out - and back in timeWhat Burberry's rebrand reveals about the power of looking inward - and backward - to move forward.
Future of Learning
Why the future of learning is in the middleHow becoming a workshop creator can unlock magical opportunities for learning and growth.
.png)
Inside Out World
Why your employee retention problem isn't what you think it isThe employee retention challenge isn't what most leaders think - here's what's really driving people away.
Groove Theory
Why 6 is the magic workshop numberA quick guide on how the number 6 can serve as your secret weapon for designing and delivering effective workshops.
Wavemakers
What Next? Notes from a conversation with Renetta McCann, Chief Inclusion Experiences Officer at Publicis GroupeKey takeaways from a conversation with Renetta McCann on complexity, adult learning, and the untapped potential of people managers.
Wavemakers
Why an indie rock band may hold the ticket for the future of educationBig Thief's innovative soundcheck invitation to schools is an early contender for the smartest education idea of 2023.
Wavemakers
Whiplash: From side project to 47 awardsEven the geniuses don't go from zero to 100 - how Damian Chazelle's Whiplash proves the power of starting with a proof of concept.
The How To
The Community Corner podcast: using Edutainment to create engaging community experiencesHoward shares tips on edutainment, James Bond-style openings, and how to make community gatherings more fresh and exciting.
Future of Learning
The rise of the residencyWhat DJs know about connection and craft - and why the art of the residency matters more than ever in our choice-saturated world.
Behind the Scenes
We're seeking curious humansWavetable is seeking curious, T-shaped humans who want to create transformative learning experiences at the intersection of art and science.
Future of Learning
Rewriting The Playbook: Creating a portal for a Netflix documentary seriesHow Netflix's The Playbook documentary could become an immersive portal for fans to connect, learn, and discover with their heroes.
The How To
The Joy of 6From cabaret tables to De La Soul to Marc Lewis's School - why six (and 36) is the magic number for workshop design.
Behind the Scenes
The reverse reference: Why hiring talent is a two-way streetWhat if employers offered references to the people they interview? A simple shift that could transform how we build trust in hiring.
Future of Learning
Our take on How and Why to start a Cohort Based Course in 202119 insights on cohort-based courses - from facilitation skills to self-care, plus why the CBC hype might be more marketing than revolution.
Inside Out World
The cost of losing your employees will blow your mind (and your budget)Replacing an employee costs up to 2x their salary - and 52% say their manager could have prevented them leaving. Here's what to do about it.
Inside Out World
Of Note - #3 - Jonah Hill, the Mojave Desert, and a Berlin newspaperThree Inside Out examples: Jonah Hill's documentary inviting viewers into real therapy sessions, Browser Company framing values through road trips, and a Berlin newspaper's game about local politics.
Inside Out World
Of Note - #6 - Engineers as bloggers, a Rom-Com with 17 endings, and Duolingo open a museumThree Inside Out examples: Uber engineers as bloggers, Verizon's 17-ending rom-com, and Duolingo's Museum of Wonky English in Tokyo.
Inside Out World
Of Note - #5 - Spotify backstage, Football Manager, and Abba x UnicefThree Inside Out examples: Spotify's open-source monetization, a Football Manager gamer turned real-life coach, and Abba's royalty gift to Unicef.
Inside Out World
Of Note - #4 - NYC Trees, Foot Locker creator talent, and Wolfram Alpha live streamsThree Inside Out examples: NYC's tree map powered by volunteers, Foot Locker's employee creators, and Stephen Wolfram's radical transparency.
The How To
How to transform a webinarSix practical ways to transform passive webinars into engaging experiences - from changing the format to the jiu jitsu of underpromising.
Future of Learning
Navigating the Challenges of Leading a Multigenerational Workforce: How Company Leaders Can Bridge the Gap with Gen Z EmployeesGen Z employees are fundamentally different - they hit puberty as smartphones and social media reached critical mass. Leaders need new cross-generational approaches to bridge the gap.
Inside Out World
Of Note - #2 - Welsh football, Swedish hotels, and NYC journalistsThree Inside Out examples: Welcome to Wrexham's behind-the-scenes look at a Welsh football club, Stockholm's Ett Hem hotel eliminating 'back of house', and CUNY's open-source journalism guides.
Future of Learning
Why 80% of AI Investments Fail (And How to Fix Yours)Most companies roll out AI tools, provide training, hope for the best - then wonder why adoption stalls. The missing piece isn't technical knowledge, it's confidence built through practice under pressure.
Future of Learning
Fitness and Education: from IRL to URL8 lessons for the future of learning from the connected fitness boom
.png)
Future of Learning
The new EdutainmentEducation as business development (and beyond), teachers becoming more than just the new DJs, and the foundations of a big shift that’s here to stay.
The How To
Notes On… Obstacle Courses for Learning ExperiencesWhy your program, workshop, or course should take a tip from the military - and kids’ playtime
Future of Learning
Learning is invisible inkPeople don't really want to learn. So what can we do instead?
The How To
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
The How To
Workshops & Meetings: How to avoid the pre-read trapWhy advance information can ruin the whole experience
Future of Learning
Notes on... creating engaging learning experiences7 elements that keep people coming back... and a view to what's next
.jpeg)
Wavemakers
How a soccer star is helping young athletes translate their skills into alternative career pathsA new education initiative is helping bridge an ever-widening gap
Wavemakers
5 lessons from Hollywood’s 14 year old animatorThe power of constraints, explorations, and feedback
The How To
How to set up speaker notes in a live presentation (simple 3-step process)Notes can end up distracting and confusing. So how do we best use them?
The How To
Why the best experiences have invisible structureA lesson from one of the great movie directors
Wavemakers
How a TV show is using Edutainment 3.0 to open up exciting new spaces'Space Junk' encourages audiences to create new stories using web3 and AI technologies
Wavemakers
How Jay-Z's new exhibition opens up new ways to engage8 reasons why 'The Book of HOV' stands out from the crowd
Inside Out World
Flipping the script: a movie studio launch an app for fansA24 Films launched app during Hollywood shutdown - behind-scenes content, new angles, product extensions prove constraints encourage creativity.
The How To
From 100 Days to Lifelong Skills: How to Spark Engagement in Online Learning200,000 enrolled in Replit's coding course but dropoff was massive - ten fixes including missions, scaffolds, and meaningful incentives.
Future of Learning
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial JourneyColumbia MBA students tackled live DIG growth scenarios - AI-generated briefs, board meeting simulations, and Adam Eskin's real-time feedback.
Inside Out World
Inside Out: What the Premier League's RefCam Teaches Us About Empathy and ExpertisePremier League's RefCam puts viewers in the ref's shoes - transforming skeptical fans into educated insiders through immersive perspective.
Wavemakers
The Magic of Simple Ideas: What a Café in Paris Can Teach Us About Memorable ExperiencesA Paris cafe uses Marcel Proust's questionnaire to create memorable experiences - proof that customer delight doesn't require screens.
Future of Learning
Education vs. Learning vs. Training: Why the Words We Use MatterEducation is done to you. Learning is opting in. Training makes it real. Simple distinctions that change everything.
Future of Learning
How to Spot Talent: Two Questions That Reveal Creative SparkEconomist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.
.jpg)
Wavemakers
The Matthew McConaughey Masterclass Nobody's Talking AboutHow revealing the messy middle of creative work teaches us more than any polished case study
Inside Out World
Beyond the Book: Remixing Knowledge into Multi-Format MagicHow extending core IP across new mediums creates deeper learning experiences
Wavemakers
Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)When you're looking to land a game-changing client, which move would your team make?
Wavemakers
Family Reunion: Designing a 75-Minute Card Game for Family Office ExecutivesA custom card game for TBN Americas' Catalytic Capital Summit in Guatemala - where family office executives navigated fictional investment decisions through three competitive rounds, external judges, and real tensions about legacy versus innovation.
Wavemakers
Harmonizing Creativity: Inside the zen-infused world of Sebastian Mulleart's ‘Circle of Live’Swedish artist Sebastian Mulleart built Circle of Live - rotating improvised electronic shows - then In Bloom platform teaching improvisation and creativity.
Wavemakers
Richie Hawtin’s next musical frontier? High school science classRichie Hawtin and Erica Synths built educational synthesizer for high schools - DIY voice cards, immediate hands-on learning, physics meets music.
Future of Learning
The Educator in ResidenceWhy a different type of EIR could be your firm’s new secret weapon
Groove Theory
What DJs Can Teach Us About Presenting Ideas and Standing OutCarl Cox's DJ philosophy - think two tracks ahead, create unique blends - shows how standing out requires unexpected combinations.
Groove Theory
Teaching with GPT: Building a Digital Persona That Thinks, Guides, and SurprisesBuilding a custom GPT for Columbia students means designing personality, setting boundaries, and creating 50+ rules for strategic learning.
Groove Theory
The Power of a Great Question: Unlocking Worlds, One Inquiry at a TimeGreat questions need design, timing, delivery, and follow-through - like a billiard break that opens up every ball perfectly.
Behind the Scenes
Going deep: Our approach to taking on Deep WorkPull not push. Block Deep Work periods. Plan in weeks not tasks. Cal Newport's productivity principles applied at Wavetable.
Behind the Scenes
How we validate new product and venture conceptsTesting 18 ad variants revealed counter-intuitive truths - longer surveys convert better, removing cash incentives lowers costs, adding friction helps.
Inside Out World
Why every company should bring history in-houseDisney has one. IBM too. Even 50-person companies now hire fractional historians - turning archives into assets that inform strategy.
Inside Out World
Why your favorite TV's show #SceneRemix can unlock magic for brands and educatorsYouTube creator remixes The Wire into character-focused episodes - proving curation and editing skills beat traditional CVs for career building.
Behind the Scenes
How can A.I. be used to augment the end-to-end experience of live events?Royal Albert Hall panel at Barcelona conference - technology means technique, make small bets, friction isn't always bad if on-brand.
Inside Out World
Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio KitFigma's hardware companion offers hundreds of configurable shortcuts - bringing music production's tactile creativity to every knowledge worker's desk.
Groove Theory
Understanding the Presentation SpectrumPresentations live on a spectrum - performative keynotes at one end, decision-driven budget reviews at the other. Most work sits middle.
Inside Out World
Spain's €20k gift for every young citizenSpanish minister proposes €20k universal inheritance at 18 - funded by taxing €3m+ earners - for study, training, business launches.
Groove Theory
Why David Marchese's skills remain underratedNYT's David Marchese gets celebrities to reveal hidden lives - unusual questions, pushback, overcoming the desperate desire to be liked.
Inside Out World
Why world-class athletes have been roughing itTrack World Championships built Q Room for athletes waiting on results - comfy chairs, TVs, stretch bands, cameras capturing tension.
Inside Out World
Meet the mysterious designer who secretly remixes street postersBrooklyn designer Max Kolomatsky secretly redesigns street posters for handymen and yoga - elevating local businesses, teaching design skills publicly.
Inside Out World
How Coldplay use Inside Out dynamics to hit all the right notesColdplay built comprehensive sustainability tour report and explorable timeline archive - bringing fans inside through transparency, benchmarks, historical artifacts.
Groove Theory
Christopher Nolan's 26 principles for creative workChristopher Nolan's 26 principles for creative work - constraints breed resourcefulness, flip ideas, mute the world then build your own.
The How To
11 tips to improve your writing skillsUniversity of Chicago professor Larry McEnerney breaks down writing - purpose is changing reader worldview, sentences create microstresses, jargon varies.
Inside Out World
How cricket is reshaping culture and the world of workIndian women's cricket league valued second globally with 50m viewers - coaches using sport to empower girls, especially rural areas.
Future of Learning
From Ableton to Vibe Coding: When Creative Tools Break OpenHow Ableton Live turned bedroom producers into festival headliners - and why today's AI coding tools are following the same pattern of democratization, from Sasha's 2005 Essential Mix to Skrillex's basement-built drops.
Behind the Scenes
The Ultimate Playtester: How we use custom GPTs to design better live experiencesLearn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.
Inside Out World
The McCartney Method: When Details Meet ExperienceWhy the Beatle is a maestro of CX as well as music
Behind the Scenes
Inside Out: How a classroom experiment sparked the vision for WavetableWhen you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.
Inside Out World
Making Moonshots: The power of open source brand toolkitsHow brands of all shapes and sizes can use the power of open source
Inside Out World
The surprising human-centric approach used by a Premier League team on the riseHow Brighton & Hove Albion use data in all kinds of interesting ways
Groove Theory
Introducing the Presentation Elevation ToolA free tool packed with unconventional prompts to help you get unstuck
The How To
Air Time: How to elevate your next presentation deckA simple trick to make your next presentation flow
go further...
Talks & Workshops
Explore our full range of interactive talks and workshops.
We can inspire your audience around topics like company culture, creator economy, employee-generated content, and more.
...and further...
Bespoke Events
Looking for a bespoke solution to elevate your next team event, conference or summit?
We can help you create an end to end experience that's best in class.
Let’s groove.
Stroke of brilliance loading …
Oops! Something went wrong while submitting the form.