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Create and communicate with clarity, confidence... and groove.
Wavetable's Groove Theory is the unique system that gives you the skills, tools and confidence to make your work - and your value - stand out.
Your value is hiding.
Today it’s essential to demonstrate value at every point. But too often, that value doesn’t shine through.
Inside
- Presentations lack pizazz
- Internal communications fall flat
- Workshops don’t dive deep
Outside
- Client engagements lack clarity
- Conference talks lose their way
- Content isn't cutting it
You've got a hidden groove.
Groove Theory is a unique system and approach that will transform how you design and communicate your work - and your value.
It combines external inspiration from across the spectrum of popular culture, along with your unique inner resources and personality.
Groove Theory is accessible, applicable and built to last.
Because you have groove.
Even if you don’t know it yet.
3 ways to groove.
"Absolutely what I was looking for to level up my consulting skills.
Howard's expert guidance was not only incredibly valuable but also motivating.
This crafted course equipped me with essential tools to create engaging client experiences and boosted my confidence during this critical phase in my career."
Howard's expert guidance was not only incredibly valuable but also motivating.
This crafted course equipped me with essential tools to create engaging client experiences and boosted my confidence during this critical phase in my career."
Sally Zhang - Strategist, Part & Sum
“We needed inspiration on how to think differently, motivate ourselves and approach challenges in new ways.
Wavetable's Learning Lab was interactive, informative, and fun (yes, really) - and changed our team processes for the better.”
Wavetable's Learning Lab was interactive, informative, and fun (yes, really) - and changed our team processes for the better.”
Holly Fraser, Editor in Chief - WePresent / WeTransfer
“I've run hundreds of workshops and had the luck to collaborate with many world-class facilitators. I learned so much during this course.
While taking the course I unexpectedly needed to design and deliver two new workshops. It was clear to me what I was learning had a direct, positive impact on the quality of workshops I ran.”
While taking the course I unexpectedly needed to design and deliver two new workshops. It was clear to me what I was learning had a direct, positive impact on the quality of workshops I ran.”
Zach Nies - Managing Director, Techstars Sustainability
Get in the groove.
Best for INDIVIDUALS
1. On-Demand Courses & Tools
Custom-built digital courses and toolkits with everything you need to level up your skills in storytelling, experience design, format innovation and communication.
Bitesize Video Content | Templates | Worksheets | Exploratory Quizzes | Creative Prompts
Best for teams
2. Live Workshops & Micro Accelerators
Choose from singular, high-impact workshops, or deeper dive programs with dedicated coaching support. Online, in-person or blended.
Modules include: Understanding Humans | Experience & Content Design | Narrative & Storybuilding | Delivery & Performance
Expeditions
For leaders ready to make their mark. We dispatch a pod of expert Tableists to custom-design the programs and platforms for you to propel your people to greatness.
Leadership Development Programs / Accelerators / Fellowships / Content Hubs / Cohort-Based Courses
Best for LEADERS
3. Consulting & Co-Development
Utilize us as your dedicated co-development coach, or plug us in to ensure your critical projects succeed - from conference talks to company events.
Inside the Groove
Explore some of the ingredients and inspirations behind Groove Theory.
Groove Theory
What DJs Can Teach Us About Presenting Ideas and Standing OutCarl Cox's DJ philosophy - think two tracks ahead, create unique blends - shows how standing out requires unexpected combinations.
Inside Out World
Inside Out: What the Premier League's RefCam Teaches Us About Empathy and ExpertisePremier League's RefCam puts viewers in the ref's shoes - transforming skeptical fans into educated insiders through immersive perspective.
Groove Theory
Teaching with GPT: Building a Digital Persona That Thinks, Guides, and SurprisesBuilding a custom GPT for Columbia students means designing personality, setting boundaries, and creating 50+ rules for strategic learning.
Groove Theory
The Power of a Great Question: Unlocking Worlds, One Inquiry at a TimeGreat questions need design, timing, delivery, and follow-through - like a billiard break that opens up every ball perfectly.
Inside Out World
How H&M bring the Inside Out with Creator StudioH&M's Creator Studio lets creatives design AI-generated merch while H&M gains data, optimizes infrastructure, and opens new revenue streams.
Behind the Scenes
Going deep: Our approach to taking on Deep WorkPull not push. Block Deep Work periods. Plan in weeks not tasks. Cal Newport's productivity principles applied at Wavetable.
Behind the Scenes
How we validate new product and venture conceptsTesting 18 ad variants revealed counter-intuitive truths - longer surveys convert better, removing cash incentives lowers costs, adding friction helps.
Inside Out World
Why every company should bring history in-houseDisney has one. IBM too. Even 50-person companies now hire fractional historians - turning archives into assets that inform strategy.
Inside Out World
Why your favorite TV's show #SceneRemix can unlock magic for brands and educatorsYouTube creator remixes The Wire into character-focused episodes - proving curation and editing skills beat traditional CVs for career building.
Behind the Scenes
How can A.I. be used to augment the end-to-end experience of live events?Royal Albert Hall panel at Barcelona conference - technology means technique, make small bets, friction isn't always bad if on-brand.
Inside Out World
Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio KitFigma's hardware companion offers hundreds of configurable shortcuts - bringing music production's tactile creativity to every knowledge worker's desk.
The How To
From 100 Days to Lifelong Skills: How to Spark Engagement in Online Learning200,000 enrolled in Replit's coding course but dropoff was massive - ten fixes including missions, scaffolds, and meaningful incentives.
Groove Theory
The Blank Slide ShuffleScott Harrison went pitch black mid-keynote - using a blank slide to mark rock bottom, ramp tension, refocus attention.
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Inside Out World
Global employee engagement levels are shockingly lowOnly 5% of Japanese employees engaged at work, 10% in UK, 32% in US - global average 23% means opportunity.
Groove Theory
Understanding the Presentation SpectrumPresentations live on a spectrum - performative keynotes at one end, decision-driven budget reviews at the other. Most work sits middle.
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Inside Out World
Everything's a remix: transferrable skills from the genius of The ProdigyThe Prodigy's Liam Howlett sampled eight songs across genres in 1996 - teaching curation, tool literacy, and synthesis skills.
Inside Out World
Spain's €20k gift for every young citizenSpanish minister proposes €20k universal inheritance at 18 - funded by taxing €3m+ earners - for study, training, business launches.
Groove Theory
Why David Marchese's skills remain underratedNYT's David Marchese gets celebrities to reveal hidden lives - unusual questions, pushback, overcoming the desperate desire to be liked.
Inside Out World
Why world-class athletes have been roughing itTrack World Championships built Q Room for athletes waiting on results - comfy chairs, TVs, stretch bands, cameras capturing tension.
Inside Out World
Meet the mysterious designer who secretly remixes street postersBrooklyn designer Max Kolomatsky secretly redesigns street posters for handymen and yoga - elevating local businesses, teaching design skills publicly.
Inside Out World
How Coldplay use Inside Out dynamics to hit all the right notesColdplay built comprehensive sustainability tour report and explorable timeline archive - bringing fans inside through transparency, benchmarks, historical artifacts.
Groove Theory
Christopher Nolan's 26 principles for creative workChristopher Nolan's 26 principles for creative work - constraints breed resourcefulness, flip ideas, mute the world then build your own.
The How To
11 tips to improve your writing skillsUniversity of Chicago professor Larry McEnerney breaks down writing - purpose is changing reader worldview, sentences create microstresses, jargon varies.
Inside Out World
Flipping the script: a movie studio launch an app for fansA24 Films launched app during Hollywood shutdown - behind-scenes content, new angles, product extensions prove constraints encourage creativity.
Inside Out World
How cricket is reshaping culture and the world of workIndian women's cricket league valued second globally with 50m viewers - coaches using sport to empower girls, especially rural areas.
Future of Learning
From Ableton to Vibe Coding: When Creative Tools Break OpenHow Ableton Live turned bedroom producers into festival headliners - and why today's AI coding tools are following the same pattern of democratization, from Sasha's 2005 Essential Mix to Skrillex's basement-built drops.
Future of Learning
Why 80% of AI Investments Fail (And How to Fix Yours)Most companies roll out AI tools, provide training, hope for the best - then wonder why adoption stalls. The missing piece isn't technical knowledge, it's confidence built through practice under pressure.
Behind the Scenes
The Ultimate Playtester: How we use custom GPTs to design better live experiencesLearn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.
Inside Out World
Beyond the Book: Remixing Knowledge into Multi-Format MagicHow extending core IP across new mediums creates deeper learning experiences
Inside Out World
The McCartney Method: When Details Meet ExperienceWhy the Beatle is a maestro of CX as well as music
Behind the Scenes
Inside Out: How a classroom experiment sparked the vision for WavetableWhen you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.
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Inside Out World
🚌 “We should do a school… or something?”Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
Inside Out World
Making Moonshots: The power of open source brand toolkitsHow brands of all shapes and sizes can use the power of open source
Inside Out World
The surprising human-centric approach used by a Premier League team on the riseHow Brighton & Hove Albion use data in all kinds of interesting ways
Groove Theory
Introducing the Presentation Elevation ToolA free tool packed with unconventional prompts to help you get unstuck
The How To
Air Time: How to elevate your next presentation deckA simple trick to make your next presentation flow
The How To
Create some Client Magic: join the free Micro CourseA 5 day email course to transform your client interactions
Groove Theory
What's Your Presenter Type?Our free self-assessment tool will help you level up your presentation skills
The How To
3 ways to make your Training and Development more engagingHow to avoid your training falling falt
Behind the Scenes
Inside Wavetable's brand refreshOur new visuals, and a new way that we see the world
Inside Out World
Why human capital is the driver of Fortune 500 successIntangibles are becoming way more tangible
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Inside Out World
Of Note: Michelin's reimagined company HQHow the French transport company focused on their employees - and the public - first
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Behind the Scenes
Notes on... DIG's Winter marketing campaignHow we went about showrunning a video production campaign for cooking company DIG
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Groove Theory
What people really want from new technologyThey don't want features, or even benefits. It's about something more human
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Behind the Scenes
How to design and develop a conference presentation - and why it pays to think like a DJA complete step-by-step breakdown of how I built (and booked) a session at a globally-renowned conference
Behind the Scenes
How to get unblocked: Ask yourself some Extreme Questions10 questions to unlock new paths - and how we tackled them
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The How To
How to create a slide deck that engages your audienceLevel up your next slide deck so it’s engaging, story-driven, and able to clearly communicate even the most complex topics
Wavemakers
On the Cards: Behind the Scenes of a Workshop Card GameHow we designed "Family Reunion" - a 75-minute game created for family office executives at a catalytic capital summit in Guatemala.
The How To
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
Future of Learning
Education vs. Learning vs. Training: Why the Words We Use MatterUnpacking the subtle (and not-so-subtle) differences between education, learning, and training—and why flipping the script can unlock more curiosity, engagement, and growth.
The How To
Notes On… Obstacle Courses for Learning ExperiencesWhy your program, workshop, or course should take a tip from the military - and kids’ playtime
Future of Learning
Notes on... creating engaging learning experiences7 elements that keep people coming back... and a view to what's next
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Wavemakers
The Matthew McConaughey Masterclass Nobody's Talking AboutHow revealing the messy middle of creative work teaches us more than any polished case study
Future of Learning
Learning is invisible inkPeople don't really want to learn. So what can we do instead?
The How To
How to set up speaker notes in a live presentation (simple 3-step process)Notes can end up distracting and confusing. So how do we best use them?
Future of Learning
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial JourneyWe brought roleplaying challenges to Columbia Business School's MBA program...
Wavemakers
How a TV show is using Edutainment 3.0 to open up exciting new spaces'Space Junk' encourages audiences to create new stories using web3 and AI technologies
Future of Learning
The Educator in ResidenceWhy a different type of EIR could be your firm’s new secret weapon
Wavemakers
5 lessons from Hollywood’s 14 year old animatorThe power of constraints, explorations, and feedback
Wavemakers
How backpack brand Herschel are banking on underserved creatorsA mentoring program takes over an NYC financial institution
Future of Learning
How to Spot Talent: Two Questions That Reveal Creative SparkEconomist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.
go further...
Talks & Workshops
Explore our full range of interactive talks and workshops.
We can inspire your audience around topics like company culture, creator economy, employee-generated content, and more.
...and further...
Bespoke Events
Looking for a bespoke solution to elevate your next team event, conference or summit?
We can help you create an end to end experience that's best in class.
Let’s groove.
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