Extend your reach.
Increase your impact.
Bring the inside... out.

Wavetable unlocks your brand's hidden magic. We create story-driven educational products, content and experiences that generate new value from what already exists inside.

Everyone
expects better

Inside
  1. Communications that inspire and activate people
  2. Employee upskilling experiences designed for them, not done to them
  3. Development programs that unlock hidden potential
Outside
  1. Customers & communities expect experiences they can learn from, and brands invested in their growth
  2. Complex topics made engaging and accessible
  3. Engaged communities formed around shared interests
“Cracking the code of designing engaging learning environments is what these guys understand and deliver”
Todd Hansen  / Executive Producer Web Summit
“We needed inspiration on how to think differently, motivate ourselves and approach challenges in new ways. Wavetable's Learning Lab was interactive, informative, and fun (yes, really) - and changed our team processes for the better.”
Holly Fraser, Editor in Chief - WePresent / WeTransfer
an impressive blend of creativity, analytics, and empathy… a passion and dedication to learning completely shine through
Shikha Mittal / Senior Manager, Experience Design - Deloitte Global

The Inside Out Flywheel.

Today’s smartest brands are playing a new game. They use what they already have Inside to drive sustainable growth on the Outside.

Companies like Carhartt, Figma, Zingerman's and Porsche all see the value in bringing the inside out.

They build a flywheel by transforming their boring internal processes into compelling content, connections - and cash.

Let's get real.

Companies of all shapes and sizes urgently need to extend the ways they show up for audiences. Do more with less. Create intuitive, engaging & applicable solutions.

But most get tied up with splashy but same-old activations. Thought leadership that limps along. They scramble to grab the next trend. Or focus on one-way broadcasts.

We get it. It’s easily done.


Here's the thing. You're part of a team and organization with high-grade (and hard-won) assets, IP and frameworks. It’s time to turn them inside out and make them work for you.

Your brand can educate, inspire, and engage. And far more than you think.


Which is where we come in. We remix and amplify the value you offer - transforming existing assets and projects into fresh materials, products and experiences.

And we do it all using our proprietary Edutainment 3.0 framework - combining Learning Science, Storytelling, Community and Game Mechanics.

Before & After

Passive audience touchpoints
Interactive, personalized, connected
Flat instructional content
Must-share modern edutainment
Same-old live events
Experiences designed for transformative moments

How it works

1.

Connect

Start by setting up a time to chat. In this no-strings discovery call, we'll help you get clear on ideas, challenges, context and desired outcomes.

Afterwards, we'll send you a menu of options on how we can work together.

2.

Scope

Good to go? You’ll link up with a dedicated team to kick things off.

Together we’ll scope out a single project, or create a backlog of multiple small bets that we’ll refine and prioritize.

3.

Build

We’ll design, build and launch - going from concept to live in no more than 90 days (and for many projects, far less).

Whichever route you take, you’ll get access to our team, tools and methodologies every step of the way.

Our Approach

Our work is fueled by an eclectic and diverse range of inspirations and methods.
Here are some of the latest:

Future of Learning
The Educator in Residence
Why a different type of EIR could be your firm’s new secret weapon
Groove Theory
What DJs Can Teach Us About Presenting Ideas and Standing Out
Carl Cox's DJ philosophy - think two tracks ahead, create unique blends - shows how standing out requires unexpected combinations.
Inside Out World
Inside Out: What the Premier League's RefCam Teaches Us About Empathy and Expertise
Premier League's RefCam puts viewers in the ref's shoes - transforming skeptical fans into educated insiders through immersive perspective.
Groove Theory
Teaching with GPT: Building a Digital Persona That Thinks, Guides, and Surprises
Building a custom GPT for Columbia students means designing personality, setting boundaries, and creating 50+ rules for strategic learning.
Groove Theory
The Power of a Great Question: Unlocking Worlds, One Inquiry at a Time
Great questions need design, timing, delivery, and follow-through - like a billiard break that opens up every ball perfectly.
Inside Out World
How H&M bring the Inside Out with Creator Studio
H&M's Creator Studio lets creatives design AI-generated merch while H&M gains data, optimizes infrastructure, and opens new revenue streams.
Behind the Scenes
Going deep: Our approach to taking on Deep Work
Pull not push. Block Deep Work periods. Plan in weeks not tasks. Cal Newport's productivity principles applied at Wavetable.
Behind the Scenes
How we validate new product and venture concepts
Testing 18 ad variants revealed counter-intuitive truths - longer surveys convert better, removing cash incentives lowers costs, adding friction helps.
Inside Out World
Why every company should bring history in-house
Disney has one. IBM too. Even 50-person companies now hire fractional historians - turning archives into assets that inform strategy.
Inside Out World
Why your favorite TV's show #SceneRemix can unlock magic for brands and educators
YouTube creator remixes The Wire into character-focused episodes - proving curation and editing skills beat traditional CVs for career building.
Behind the Scenes
How can A.I. be used to augment the end-to-end experience of live events?
Royal Albert Hall panel at Barcelona conference - technology means technique, make small bets, friction isn't always bad if on-brand.
Inside Out World
Keyboard to Console: Why Every Knowledge Worker Needs a Creative Studio Kit
Figma's hardware companion offers hundreds of configurable shortcuts - bringing music production's tactile creativity to every knowledge worker's desk.
The How To
From 100 Days to Lifelong Skills: How to Spark Engagement in Online Learning
200,000 enrolled in Replit's coding course but dropoff was massive - ten fixes including missions, scaffolds, and meaningful incentives.
Groove Theory
The Blank Slide Shuffle
Scott Harrison went pitch black mid-keynote - using a blank slide to mark rock bottom, ramp tension, refocus attention.
Inside Out World
Global employee engagement levels are shockingly low
Only 5% of Japanese employees engaged at work, 10% in UK, 32% in US - global average 23% means opportunity.
Groove Theory
Understanding the Presentation Spectrum
Presentations live on a spectrum - performative keynotes at one end, decision-driven budget reviews at the other. Most work sits middle.
Inside Out World
Everything's a remix: transferrable skills from the genius of The Prodigy
The Prodigy's Liam Howlett sampled eight songs across genres in 1996 - teaching curation, tool literacy, and synthesis skills.
Inside Out World
Spain's €20k gift for every young citizen
Spanish minister proposes €20k universal inheritance at 18 - funded by taxing €3m+ earners - for study, training, business launches.
Groove Theory
Why David Marchese's skills remain underrated
NYT's David Marchese gets celebrities to reveal hidden lives - unusual questions, pushback, overcoming the desperate desire to be liked.
Inside Out World
Why world-class athletes have been roughing it
Track World Championships built Q Room for athletes waiting on results - comfy chairs, TVs, stretch bands, cameras capturing tension.
Inside Out World
Meet the mysterious designer who secretly remixes street posters
Brooklyn designer Max Kolomatsky secretly redesigns street posters for handymen and yoga - elevating local businesses, teaching design skills publicly.
Inside Out World
How Coldplay use Inside Out dynamics to hit all the right notes
Coldplay built comprehensive sustainability tour report and explorable timeline archive - bringing fans inside through transparency, benchmarks, historical artifacts.
Groove Theory
Christopher Nolan's 26 principles for creative work
Christopher Nolan's 26 principles for creative work - constraints breed resourcefulness, flip ideas, mute the world then build your own.
The How To
11 tips to improve your writing skills
University of Chicago professor Larry McEnerney breaks down writing - purpose is changing reader worldview, sentences create microstresses, jargon varies.
Inside Out World
Flipping the script: a movie studio launch an app for fans
A24 Films launched app during Hollywood shutdown - behind-scenes content, new angles, product extensions prove constraints encourage creativity.
Inside Out World
How cricket is reshaping culture and the world of work
Indian women's cricket league valued second globally with 50m viewers - coaches using sport to empower girls, especially rural areas.
Future of Learning
From Ableton to Vibe Coding: When Creative Tools Break Open
How Ableton Live turned bedroom producers into festival headliners - and why today's AI coding tools are following the same pattern of democratization, from Sasha's 2005 Essential Mix to Skrillex's basement-built drops.
Future of Learning
Why 80% of AI Investments Fail (And How to Fix Yours)
Most companies roll out AI tools, provide training, hope for the best - then wonder why adoption stalls. The missing piece isn't technical knowledge, it's confidence built through practice under pressure.
Behind the Scenes
The Ultimate Playtester: How we use custom GPTs to design better live experiences
Learn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.
Inside Out World
Beyond the Book: Remixing Knowledge into Multi-Format Magic
How extending core IP across new mediums creates deeper learning experiences
Inside Out World
The McCartney Method: When Details Meet Experience
Why the Beatle is a maestro of CX as well as music
Behind the Scenes
Inside Out: How a classroom experiment sparked the vision for Wavetable
When you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.
Inside Out World
🚌 “We should do a school… or something?”
Allbirds goes open source, edutainment as a springboard, and the opportunity to build what's next
Inside Out World
Making Moonshots: The power of open source brand toolkits
How brands of all shapes and sizes can use the power of open source
Inside Out World
The surprising human-centric approach used by a Premier League team on the rise
How Brighton & Hove Albion use data in all kinds of interesting ways
Groove Theory
Introducing the Presentation Elevation Tool
A free tool packed with unconventional prompts to help you get unstuck
The How To
Air Time: How to elevate your next presentation deck
A simple trick to make your next presentation flow
The How To
Create some Client Magic: join the free Micro Course
A 5 day email course to transform your client interactions
Groove Theory
What's Your Presenter Type?
Our free self-assessment tool will help you level up your presentation skills
The How To
3 ways to make your Training and Development more engaging
How to avoid your training falling falt
Behind the Scenes
Inside Wavetable's brand refresh
Our new visuals, and a new way that we see the world
Inside Out World
Why human capital is the driver of Fortune 500 success
Intangibles are becoming way more tangible
Inside Out World
Of Note: Michelin's reimagined company HQ
How the French transport company focused on their employees - and the public - first
Behind the Scenes
Notes on... DIG's Winter marketing campaign
How we went about showrunning a video production campaign for cooking company DIG
Behind the Scenes
What's in a name?
Why we're called 'Wavetable...'
Groove Theory
What people really want from new technology
They don't want features, or even benefits. It's about something more human
Groove Theory
Storytelling & Narrative: What's the difference?
It's subtle, but incredibly important
Behind the Scenes
How to design and develop a conference presentation - and why it pays to think like a DJ
A complete step-by-step breakdown of how I built (and booked) a session at a globally-renowned conference
Behind the Scenes
How to get unblocked: Ask yourself some Extreme Questions
10 questions to unlock new paths - and how we tackled them
The How To
How to create a slide deck that engages your audience
Level up your next slide deck so it’s engaging, story-driven, and able to clearly communicate even the most complex topics
Wavemakers
On the Cards: Behind the Scenes of a Workshop Card Game
‍How we designed "Family Reunion" - a 75-minute game created for family office executives at a catalytic capital summit in Guatemala.
The How To
Riding the Wave of Resourcefulness: What We Can Learn from Garrett McNamara's Epic Surfing Adventure
3 tips on how to elevate your resourcefulness, plus a free assessment tool to test out your team dynamics
Future of Learning
Education vs. Learning vs. Training: Why the Words We Use Matter
Unpacking the subtle (and not-so-subtle) differences between education, learning, and training—and why flipping the script can unlock more curiosity, engagement, and growth.
The How To
Notes On… Obstacle Courses for Learning Experiences
Why your program, workshop, or course should take a tip from the military - and kids’ playtime
Future of Learning
Notes on... creating engaging learning experiences
7 elements that keep people coming back... and a view to what's next
Wavemakers
The Matthew McConaughey Masterclass Nobody's Talking About
How revealing the messy middle of creative work teaches us more than any polished case study
Future of Learning
Learning is invisible ink
People don't really want to learn. So what can we do instead?
Future of Learning
Welcome to Edutainment 3.0
An explorable trends report by Wavetable
The How To
How to set up speaker notes in a live presentation (simple 3-step process)
Notes can end up distracting and confusing. So how do we best use them?
Future of Learning
Upleveling the Case Study: How AI Augmented a Real-World Entrepreneurial Journey
We brought roleplaying challenges to Columbia Business School's MBA program...
Wavemakers
How a TV show is using Edutainment 3.0 to open up exciting new spaces
'Space Junk' encourages audiences to create new stories using web3 and AI technologies
Wavemakers
5 lessons from Hollywood’s 14 year old animator
The power of constraints, explorations, and feedback
The How To
The Joy of 6
Wavemakers
How backpack brand Herschel are banking on underserved creators
A mentoring program takes over an NYC financial institution
Future of Learning
How to Spot Talent: Two Questions That Reveal Creative Spark
Economist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.

Build your own adventure

We think of our studio like a modular synthesizer
(yes, we're also music nerds).

Source, Processor and Logic Modules are building blocks that perform different functions.
Connect them to create something truly unique.

Logic
Modules

Service based components. Whether small or large, they're the human elements that are key to creating magic.
Strategy

Defining and driving decisions aligned to your business objectives is key to success.

We can help you make smart decisions with a strategy for learning & growth initiatives - spanning stakeholder interviews, research & competitor analysis, concept, persona & model development, brand audit, positioning framework & territory development, brand values, go to market, and more.

Available as: per project, retained

Creative Direction

Need an injection of  creativity to elevate your learning or edutainment initiatives? We’re here to brainstorm, concept, script, brief, and fine-tune

Available as: Ad hoc, deliverable-based, retained

Production Support

Successfully producing projects is never as easy as it looks. We’re on hand to review creative and storyboards, through to building out full production processes and workflows.

Available as: per project, retained

Facilitation

Facilitation is hard! We know it first hand, having facilitated 100s of sessions across the globe and online. Having someone impartial to be your  guide can be hugely valuable for events, workshops, team retros, brainstorming and much more. Utilize our facilitation team, or hire us to help train your trainers.

Available as: project based, advisory

Coaching & Consulting

We're here to be your LXD guides, offering our expertise to co-create learning experiences, consult on your next program, and coach in 1:1 environments.

Available as: ad hoc, ongoing consulting,  office hours

Source
Modules

Source modules create specific outputs. They can be activated individually, but make the greatest impact when combined with other modules.
Games

Games are a powerful tool to help people learn without even realizing. They can take the form of escape rooms, card & board games, interactive audio + video, and more!

Available as: Digital, Multimedia, Physical / Tabletop

Activities

Activities are micro learning building blocks. They help build a skill, simulate scenarios, and challenge participants to apply learned knowledge. Activities include digital exercises, video & audio interactions, scenario challenges, and more.

Available as: live or asynchronous; in-person, online or hybrid

Edutainment Content

Edutainment combines education & entertainment. But what does that look like? Social content that serves as both marketing & training material; educational brand activations; team meetings as TV productions; video explainers, & much more…

Available as: live events, video & audio

Design Assets

Good design is the key to creating positive experiences. We concept, design and beautify assets to enhance people’s learning experience. Whether it’s decks, posters, worksheets, visual aids - all the pieces matter.

Available as: design templates, illustrations & graphics

Toolkits

Resources and access to tools and information that meet people where they are will save you time and money, and increase reach and impact. They can take the form of coaching guides, video production processes, software evaluation frameworks, and beyond.

Available as: books, guides, interactive surveys, databases, micro programs

Digital Products

We have a whole host of digital tools that we love to use and share with our clients, but sometimes you just need to build or test your own. We’ll help you prototype, test and build the tools and widgets you need to move your business forward.

Available as: Scoped based on project

Processor 
Modules

These larger modules can produce serious noise. They can contain multiple Source Modules, or even other Processor Modules.
Events

Events galvanize action, creativity & change. We’ll help you design and deliver live learning experiences packed with interaction, engagement, education and inspiration.

Available as: Labs (pre-packaged workshops), Workshops (bespoke), Off-Sites, Summits & Conferences - all available online or in person.

Systems

Doing things efficiently with the right tools can save money, time and your sanity. We can review how you're doing things and recommend & design improvements.

Available as: Process Design, Process Review & Recommendations, Workflow Implementation

Modules

You may think of these shorter form Learning Experiences as Classes, Labs, or Workshops. Modules are often part of a bigger program and can be stand alone or with valuable add-ons like modes coaching, office hours, and time-boxed challenges.

Available as: in person, online, or hybrid

Edutainment Series

To make a lasting mark why not create an edutainment series? The new world of Edutainment 3.0 is rich and vast: lean into storytelling, community, toolkits, games, and beyond.

Available as: audio, video, live events, interactive, mixed media

Programs

Programs are longer form learning experiences (i.e. lasting multiple weeks or months). They’re built by combining a wide range of other processor, logic, & source components (i.e. strategy, design, activities and potentially much more depending on the context and need)

Available as: in person, online, hybrid

There’s method
in our madness

*

According to Richard Feynman’s, ours includes:

1.

Identifying pain points and opportunities

2.

Learning how your people work, think, value, and move

3.

Assembling the right team of expert-generalists to solve your problem(s)

4.

Cauterizing big wounds before they make a bigger mess

5.

Designing new programs and experiences for growth

6.

Connecting divergent paths into one symbiotic ecosystem

FAQs

What are you? An edtech company?

Not quite, we’re more. We offer more than hard/software solutions that require tedious force-fitting to make them work.

Inside Wavetable, you’ll find your co-creator, developer, showrunner, and worldbuilder.

What types of companies do you work with?

We work with companies across a wide spectrum of sizes, stages, and verticals. Being agnostic gives us a diverse range of ideas, experiences and perspectives to synthesize.

But it doesn’t mean we work with just anyone.

We focus on partnering with ambitious upstarts and human-centric leaders who recognize people are the key to move their business forward.

If you've read this far, we should probably work together...

Do you do content creation?

We do!

Our team produces content across a wide range of modes and formats from short-form video series to digital toolkits; deep-dive audio companions to print interviews.

We're equally adept with tent-pole campaign work as we are producing tightly-produced packages of material at a rapid cadence.

Check out our Resource center and Project selection to see how we roll.

Tell me about E3 Studio - how does it work?

E3 Studio works on 6-week sprints, with project sizes ranging from XS to XXL projects. We'll scope out the projects and decide their size based on complexity, time and team requirements.

Book a no-strings discovery conversation and we can talk through what you need and provide a quote.

Who’s in the team?

Our Studio team is made up of a group of dedicated Learning Experience creators (a.k.a. LX creators – which also happens to be a new and valuable job category!).

They synthesize deep and broad expertise across live entertainment, higher education, digital media, corporate training, film production, and storytelling.

The team uses a stack of cutting-edge digital tools to deliver work that’s remarkable, efficient, and agile.

How does it work?

E3 Studio relationships typically involve us working closely with 1-2 talent, learning, innovation and/or marketing leaders in your team to plan a backlog of projects, research, activations, and so on. 

We work on the basis of a 6 week sprint cycle, most clients need 2 or more sprints but is completely dependant on the scope of work.

How many people are involved?

We’ll typically deploy either three or five of our LX Creators and Producers. We’ve found this number of team members maximize outputs and creativity, and minimizes communication drag.

It’s probably no coincidence that basketball and soccer - two of the most dynamic team sports around - are always best with this many people on the team.

Are you hiring?

We’re always on the lookout for Tableists in the making. As a team, we’re more into interesting stories and enriched backgrounds than resumé lines.

Tell us about yours here.

Ready?

Simply fill out the form, and we’ll be in touch right away.

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