Most learning is forgettable.
We build the opposite.

Why we started

In 2016 Howard walked into a classroom
expecting to lecture high schoolers.
Instead he had them design

an entire music festival - from lineup
to food trucks.
It was chaotic... but it worked.

It made him wonder:
Why couldn't all learning
feel like this?
That question became Wavetable:
a studio that builds playable, story-driven business practice - the kind of thing people choose to do, not just sit through.
Read more about our origin story

What we do

You know the alternative: conferences that blur together, training that fades by Monday, education that treats people as passive.
We build playable practice: programs, custom platforms, and interactive business stories that run on our own technology.
Story-led, playable, and built to be remembered.

What makes

us different

We came up building games, writing stories, playing gigs, and designing university programs. Turns out that's a useful combination.
That eclectic background shapes how we approach everything - we blend learning science, interactive design and AI to create experiences that feel closer to immersive entertainment than traditional training.

Meet the Team

Howard Gray

Storybuilder, DJ, teacher, and serial breakfast seeker. Unearths the narrative in … well, anything.

Fer Franco

Architect of unmissable learning journeys that connect insight and action. Musician, professor, economist.

Stefy Bolanos

Combining art & science to create best-in-class experiential learning.

Josh Upton

Blending coaching with production to turn big ideas into real-world outcomes.

Seniorita Polyester

Bringing ideas to life, one pixel at a time, with flair and soul.
Want to join us?
We're always looking for
curious collaborators.
Join the team
We work with:

Insights

How we design practice: scenarios, simulations, and the thinking behind them

Decision Patterns: The skill you can’t lecture into people

The How To

Writing for 20,000 People Who Don't All Speak English at Home

Practical, step-by-step guides for building better learning tools, workshops, and experiences.

Ready to work together?

Whether you need facilitated programs, a custom platform,
or an interactive experience -  let's talk.