Sales Enablement Training

Your sales team knows the product. Do they know the customer?

Programs that build sales judgment - not just product knowledge. Decision-making, storytelling, and customer empathy that close deals.

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THE CHALLENGE

The product knowledge trap

  • Sales reps who can demo features but can't diagnose problems
  • Customer conversations that feel like pitches, not partnerships
  • Deals lost because reps couldn't adapt to what the customer actually needed
  • Enablement content that gets watched but doesn't change behavior
  • High performers who can't explain what makes them different

Our Solution

Sales capability, not just content

Product knowledge is table stakes. What separates good from great is judgment - knowing when to push, when to listen, when to walk away.

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We build sales capability through practice scenarios where reps face realistic customer situations and make real decisions. They learn to read the room, tell stories that resonate, and navigate the moments that determine whether deals close or stall.

Tracks

The flight simulator for business skills
Format

Virtual or in-person facilitated

Best For

Intact teams of 8-30, manager cohorts, emerging leaders

Duration

2-hour to full-day sessions, multi-week programs

Facilitated team programs

Ready-to-run programs for teams. Build essential skills through hands-on learning.

Build skills through lifelike situations before facing them on the job

Learn more ->

What’s included

  • Decision-based sales scenarios
  • Customer empathy and CX training
  • Storytelling for sales conversations
  • Practice with feedback and coaching
  • Scalable digital reinforcement

What changes

  • Reps who diagnose before they prescribe
  • Customer conversations that build trust and uncover real needs
  • Stories that make value tangible, not abstract
  • Faster ramp time for new hires
  • Consistent capability across the team, not just top performers
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In practice

See how this approach played out with a real client.

EY

A four-module program delivered to four global cohorts - with an NPS of +65.

Explore project

What they say...

Todd

Hansen

Executive Producer - Web Summit
“Cracking the code of designing engaging learning environments is what these guys understand and deliver”

About Wavetable

We design learning experiences that actually change behavior.

Wavetable is an experiential education studio.
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We work with leading organizations to create immersive simulations and scenarios that help teams practice high-stakes situations before they face them in real life.

Our approach combines narrative design, learning science, and deep expertise in leadership development.

Trusted by teams at:
amplitude
dig
havas
ey
columbia business school
whalar
sxsw
nyc
the new york times
we
wasserman
amplitude
dig
havas
ey
columbia business school
whalar
sxsw
nyc
the new york times
we

Ready to talk?

Let's explore what's possible for your team.
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