DIG: Winter Menu marketing campaign
See how we helped DIG turn their chefs into creators and their Winter menu into a multi-channel content experience—blending talent development with brand storytelling.
What do training and marketing have in common? Underwhelming content? Excessive box-checking? Disdain from others? Often, yes. But not with mission-driven cooking company DIG. And definitely not when they’re working with Wavetable.
As part of our ongoing collaboration on the company’s wide-ranging DIG Academy initiative, we’ve been making training and marketing part of the same conversation. What if we took things inside out: serving both employees and customers; adding value across talent, revenue and brand?
So, for the rollout of DIG’s new Winter menu we worked with both Talent and Marketing teams as their show runner and creative director.
The Winter menu content suite includes specific skill how-to’s, through to recipe build outs, and a Mortal Kombat-esque chef showdown involving a vegetable peeler (no chefs were harmed).
But the real stars of the show are DIG’s internal talent.
They’re a triple threat of craft expertise, leadership nous, and the ability to communicate and engage with any audience. Smart companies recognize the value of people like this, and create the right environments to facilitate their growth - as employees, and as creators.
The first batch of videos from the Winter Series are now live on DIGs’ social channels - do check ‘em out. Here’s a taster featuring Chefs Amber & Min.
P.S. If you don’t know about DIG, they’re a cooking company on a mission to empower the next generation of farmers, cooks, and chefs. Fast casual in the front, full service in the back. Fresh, delicious, and no b/s. Just how we like it.
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Let’s get down to business.
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