DIG x Wavetable: Winter Menu campaign

Chefs as creator-educators? Not on the menu. Until now...

What do training and marketing have in common? Underwhelming content? Excessive box-checking? Disdain from others? Often, yes. But not with mission-driven cooking company DIG. And definitely not when they’re working with Wavetable.

As part of our ongoing collaboration on the company’s wide-ranging DIG Academy initiative, we’ve been making training and marketing part of the same conversation. What if we took things inside out: serving both employees and customers; adding value across talent, revenue and brand?

So, for the rollout of DIG’s new Winter menu we worked with both Talent and Marketing teams as their show runner and creative director.

The Winter menu content suite includes specific skill how-to’s, through to recipe build outs, and a Mortal Kombat-esque chef showdown involving a vegetable peeler (no chefs were harmed).

But the real stars of the show are DIG’s internal talent.

They’re a triple threat of craft expertise, leadership nous, and the ability to communicate and engage with any audience. Smart companies recognize the value of people like this, and create the right environments to facilitate their growth - as employees, and as creators.

The first batch of videos from the Winter Series are now live on DIGs’ social channels - do check ‘em out. Here’s a taster featuring Chefs Amber & Min.

P.S. If you don’t know about DIG, they’re a cooking company on a mission to empower the next generation of farmers, cooks, and chefs. Fast casual in the front, full service in the back. Fresh, delicious, and no b/s. Just how we like it.

Featured Work

Live Experience
DIG x Wavetable: CIT Orientation
Flipping the first day at work into a unique set of board games.
Live Experience
DIG x Wavetable: CIT Orientation
Flipping the first day at work into a unique set of board games.
Micro Program
The New York Times x Wavetable: storytelling program
Who said researchers couldn't be compelling storytellers?
Product Marketing
Amplitude x Wavetable: Product Education goes interactive
Using curiosity tests (and cuddly toys) to connect with B2B audiences.
Content Creation
DIG x Wavetable: Winter Menu campaign
Chefs as creator-educators? Not on the menu. Until now...
Live Experience
XP Conference x Wavetable: Experiential Workshop Program
Keynotes and panels don't cut it anymore. Time to flip the script
Learning Ecosystem
DIG x Wavetable: DIG Academy
What happens when a cooking company makes education core to their brand.
Podcast
Wavetable Original: Podcast series going behind the scenes of creative careers
There's not enough real talk about creative careers. So we started some.
Off-Site
Wasserman x Wavetable: Creating a team Off-Site that’s worth the 2 year wait
What happens when you bring inspiration from Warhol and Virgil to the team off-site?

Let’s get down to business.

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