DIG x Wavetable: Winter Menu campaign

Showrunning a video series blending education and entertainment

What do training and marketing have in common? Underwhelming content? Excessive box-checking? Disdain from others? Often, yes. But not with mission-driven cooking company DIG. And definitely not when they’re working with Wavetable.

As part of our ongoing collaboration on the company’s wide-ranging DIG Academy initiative, we’ve been making training and marketing part of the same conversation. What if we took things inside out: serving both employees and customers; adding value across talent, revenue and brand?

So, for the rollout of DIG’s new Winter menu we worked with both Talent and Marketing teams as their show runner and creative director.

The Winter menu content suite includes specific skill how-to’s, through to recipe build outs, and a Mortal Kombat-esque chef showdown involving a vegetable peeler (no chefs were harmed).

But the real stars of the show are DIG’s internal talent.

They’re a triple threat of craft expertise, leadership nous, and the ability to communicate and engage with any audience. Smart companies recognize the value of people like this, and create the right environments to facilitate their growth - as employees, and as creators.

The first batch of videos from the Winter Series are now live on DIGs’ social channels - do check ‘em out. Here’s a taster featuring Chefs Amber & Min.

P.S. If you don’t know about DIG, they’re a cooking company on a mission to empower the next generation of farmers, cooks, and chefs. Fast casual in the front, full service in the back. Fresh, delicious, and no b/s. Just how we like it.

Featured Work

DIG x Wavetable: CIT Orientation
Creating an interactive game-filled Orientation for new hourly employees
DIG x Wavetable: CIT Orientation
Creating an interactive game-filled Orientation for new hourly employees
Learning Ecosystem
DIG x Wavetable: DIG Academy
Making small bets to develop a category-defining education platform for a mission-driven cooking company
Off-Site
Wasserman x Wavetable: Creating a team Off-Site that’s worth the 2 year wait
Fostering fresh thinking, new connections and co-creation vibes for a global leader in experiential marketing
Learning Lab
WeTransfer x Wavetable: Building team awareness & collaboration
Instilling greater synchronicity and connection for a remote creative team
Micro Program
The New York Times x Wavetable: storytelling program
Mastering the art of presentation with the Audience Insights Group at The New York Times.
Original
Wavetable Original: Podcast series going behind the scenes of creative careers
Under the Current is a podcast series telling the real stories of creative entrepreneurs, and how they deal with the highs, lows, and messy middles that are part of the journey
Content Creation
DIG x Wavetable: Winter Menu campaign
Showrunning a video series blending education and entertainment
Product Marketing
Amplitude x Wavetable: Product Education goes interactive
Co-creating new paths to community engagement with product evangelist John Cutler.
Live Experience
XP Conference x Wavetable: Experiential Workshop Program
Co-creating the future of MENA’s creative industry at the inaugural XP Conference
Accelerator Program
NYC.gov x Wavetable: AMP NYC accelerator program
Designing AMP NYC: New York’s finest small business accelerator.

Let’s get down to business.

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