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Behind the Scenes

On the Cards: Behind the Scenes of a Workshop Card Game

‍How we designed "Family Reunion" - a 75-minute game created for family office executives at a catalytic capital summit in Guatemala.

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Future of Learning

From Ableton to Vibe Coding: when creative tools break open

How music's digital revolution shows us where AI coding is heading

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Future of Learning

Why 80% of AI investments fail (and how to fix yours)

Most companies treat AI like office software. Then wonder why adoption stalls. Here’s the missing piece.

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Behind the Scenes

The Ultimate Playtester: How we use custom GPTs to design better live experiences

Learn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.

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Wavemakers

Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)

When you're looking to land a game-changing client, which move would your team make?

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Wavemakers

The Matthew McConaughey Masterclass Nobody's Talking About

How revealing the messy middle of creative work teaches us more than any polished case study

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Inside Out World

Beyond the Book: Remixing Knowledge into Multi-Format Magic

How extending core IP across new mediums creates deeper learning experiences

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Inside Out World

The McCartney Method: When Details Meet Experience

Why the Beatle is a maestro of CX as well as music

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Behind the Scenes

Inside Out: How a classroom experiment sparked the vision for Wavetable

When you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.

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