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Behind the Scenes

The Ultimate Playtester: How we use custom GPTs to design better live experiences

Learn how we eliminated workshop failures and delighted 135 senior leaders across 10+ countries without a single test participant.

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Wavemakers

Hustle Athletics: How Two Founders Landed Nike (By Breaking All the Rules)

When you're looking to land a game-changing client, which move would your team make?

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Wavemakers

The Matthew McConaughey Masterclass Nobody's Talking About

How revealing the messy middle of creative work teaches us more than any polished case study

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Inside Out World

Beyond the Book: Remixing Knowledge into Multi-Format Magic

How extending core IP across new mediums creates deeper learning experiences

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Inside Out World

The McCartney Method: When Details Meet Experience

Why the Beatle is a maestro of CX as well as music

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Behind the Scenes

Inside Out: How a classroom experiment sparked the vision for Wavetable

When you stop presenting and start creating, something magical happens. This is the story of how one experimental classroom session evolved into a new vision for learning and growth.

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Future of Learning

How to Spot Talent: Two Questions That Reveal Creative Spark

Economist Tyler Cowen’s approach to finding talent is insightful—and flawed. Here’s how we can uncover hidden potential and level the playing field for the next generation of creators.

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Groove Theory

What DJs Can Teach Us About Presenting Ideas and Standing Out

Carl Cox’s legendary approach to DJing—thinking two tracks ahead and creating unique blends—offers surprising lessons for sharing ideas, building careers, and captivating any audience.

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Future of Learning

Education vs. Learning vs. Training: Why the Words We Use Matter

Unpacking the subtle (and not-so-subtle) differences between education, learning, and training—and why flipping the script can unlock more curiosity, engagement, and growth.

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