Somewhere in every engagement there's a meeting where the work gets bought or buried. A pitch. A steering review. The sign-off that decides whether the next phase happens.

Most teams walk into it having never once rehearsed it. They've rehearsed the deck, not the moment the senior person pushes back, not the answer that holds up under pressure. So the work rides on doing the hardest part live, for the first time, when it counts most.